JJ Yulo – food creative/writer/founder Just Jonesing & Pinoy Eats World 

He is eclectic.

He has horrible wanderlust. He loves to share things. He loves good company, and he thinks laughter is great medicine.

He enjoys good food, not necessarily the fancy stuff, but the ones that tell him it was made with care. It’s even better when shared with company that means much to you, or strangers who have good things to say, or lessons to learn from.

He is entranced by the alchemy of the kitchen – the combination of aromas, the energy, the chemical reactions that make taste explosions.

He enjoys weaving thoughts and tales to paper, or however it means these days to write. Almost often it will be something positive, or stirring, something that hopefully help lighten burdens.

He loves the thrill of discovering a new tune, a new band, a new sound. He loves it most when it’s unexpected. He loves it if it makes his head bop, or make him dance in a corner, headphones thumping, lost in it’s beat.

He is attracted to places that tell me stories – good ones, ones that teach, or ones that tell of bygone days – simple and insightful.

He still looks for the smells of opening a new book, and can easily get lost in its pages. It may mean adventure, or journeys unplanned, or inspiration.

He is drawn to things designed thoughtfully, to snapshots and stills, to things push aesthetics to new directions.

He champions anything from his country – because in his heart he knows we are meant for greater heights.

He joneses for many things. What are you jonesing for?